We make the little thing better. The stuff you have that isn't noticed first, but can't be ignored.
We pay attention to it. We argue about it. We work day and night to make the little thing as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world.
We believe that you deserve a lot of respect. When you choose to wear a watch, you deserve to have something that reflects your entire package.
You may not know how to say it, but you've got something to say. Dammit brothers and sisters, you can't slap on an off-the-shelf piece and consider yourself you. Can you?
That's why we started Nixon and that's why, fifteen years later, we're still here.