The most important role it can play a manufacturer in today's society is to create absolutely original and innovative products or what we call in CASIO: Moving from "0" to "1." This is achieved through an analysis of the real needs of the users and not carried away by the comfortable conventional thinking opinions. So, we go beyond our customer satisfaction, trying to amaze and inspire people through our products and services. The completely original creation of products opens up new trends, is a contribution to culture and revitalized industries.

True to the principle of "Creativity and Contribution" CASIO struggles to meet its responsibilities as a good corporate citizen and to minimize the environmental impact, developing products increasingly compact, lightweight and low power consumption.

The continued progress is an essential feature of CASIO's identity. With the development of digital technologies offer endless possibilities and continuous advance into new areas, got two goals: to encourage social progress and our growth as a company.


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