Fiyta is a Chinese brand founded in 1987. Still little known internationally, Fiyta is however one of the largest existing brand on the market. It is the world's 5th largest watch brand.The success of the brand is due to its impeccable quality, its differentiating design and its many awards won over the years.The quality of Fiyta watches is equivalent to that of the biggest luxury brands. The brand has bet on automatic movements with high precision, some of which are manufactured by the brand itself. The majority of the watches are endowed with a deploying buckle clasp, also on leather bracelets.
Twice, Fiyta won the Red Dot Design Award. The Red Dot Design is a competition, recognized worldwide, which puts forward the most creative innovations. Since 2003, the brand equips the astronauts with their watches. In 2010, Fiyta won the famous Red Dot Design award with a model developed specifically for astronauts.In 2014, Fiyta launches a watch with a 3D dial. This innovation allows a double reading of time. We find the traditional reading using the hands, in the center of the watch. The second reading is very ingenious. An oblique disc positioned around the traditional hands, allows to read the time, without having to turn the wrist in order to see the dial. An index, placed at number 6, indicates on the disk the time in 15-minute increments. This watch therefore allows a face and profile reading. Fiyta wins the Red Dot Design Award with the Honorable Mention for the second time.
Thanks to its 30 years of experience and its constant innovations, Fiyta is today one of the best watch brands on the market.