Based in Amsterdam, the founders of the brand wanted to pay tribute to a city that impresses and enthusiasts them. Following a trip in 2013 to New York City, young entrepreneurs fell in love with the city that never sleeps. In 2015, they launched the brand New York Incredibles. NY Incredibles wishes to trigger the WAOUH effect, which they felt themselves when they first left the taxi on Broadway. The brand must be as incredible as their trip.
The traditional recipe of the watchmaking market is well known. A watch is produced by the brand, sold to a distributor, then to a store and finally to the final consumer. NY Incredibles wanted to limit this number of stakeholders in order to offer the best possible price to the end customer. This is why the brand has no wholesaler, today.
The first collection of NY Incredibles watches is mainly intended for men. The all stainless steel case of the watch has a diameter of 41mm. The dial is simple and uncluttered. The models are equipped with a Miyota VD53 chronograph. The watches also have a calendar between the index number 4 and 5. Two types of bracelet are offered, Mesh or real leather.